Fashion & Lifestyle

Versace Bag Website is Now at VersaceBag.com

(PRWEB) June 8, 2006

VersaceBag.com is now available and online.

Gianni Versace S.p.A. is an Italian fashion clothing business founded by Gianni Versace in 1978 and currently headed by Donatella Versace as creative director and Santo Versace as CEO.

Versace is one of the world’s leading international fashion houses. Versace designs, markets and distributes luxury clothing, accessories, fragrances, makeup and home furnishings under the various brands of the Versace Group.

Versace’s Style Department employs a group of designers and stylists who work in teams specifically dedicated to each individual line. These teams operate under the close supervision and guidance of Creative Director, Donatella Versace.

There are several lines which make up Versace Group. They are: Gianni Versace, Versus, Versace Jeans Couture, Versace Ceramic Designs, Versace Collection (which replaced Versace Classic in 2005), Versace Sport. It also operates a hotel, the Palazzo Versace.

Gianni Versace is the mainline, which contains the high end apparel, jewellery, watches, fragrances, cosmetics and home furnishings. This is the only line which is presented on the runway which is shown during Milan fashion week for both men and women. As its a mainline a dress might cost about $ 10,000 and a suit $ 5,000. Donatella Versace directly heads this line and designs a vast amount of the very high end items in the line. Home furnishings are licenced through Rosenthal for ceramics and through other companies for home fittings such as sofas and beds. Most have the unique Versace Greek print of Medusa or similiar Greek emblems.

Atelier Versace was Versace’s haute couture line, it was last seen for Fall/Winter 2003 and was discontinued due to the increasing lack of profitability in the couture market, worsened by the lack of profitability of the Versace Group at the time.

Versace Collection, Versace Jeans Couture and Versus are all licenced diffusion lines. This means clothing lines which take elements of the main Gianni Versace mainline and build on the current seasonal trends, they are made by another company for Versace Group and in some cases may be designed by such companies. Versace Collection is aimed at a vastly younger audience than the mainline and is also much cheaper. A dress might be $ 1,000 and a suit about the same. It replaced Versace Classic for Spring/Summer 2005 in a drive to eradicate the lost image of Versace due to a large amount of diffusion lines in an attempt to return Versace Group to profitablity. Versace also discontinued Versace Intensive, Versace Young in 2005 for the same reasons.

Versace Jeans Couture, is the main casual clothing line, it has no formal wear and contains high end denim and classic Gianni Versace print shirts. Denim costs around $ 300 and shirts $ 250 It is the most available of all lines and is distributed through 56 free standing stores and 1800 multi-brand points of sale including Internet based shops. Versace Sport has a more activewear trend and the name is often printed on t-shirts which may be sold for about $ 100.

Versace Precious Items is a timepiece, jewellery and writing instrument sub-brand of Gianni Versace. Timepieces and jewellery are made in Switzerland, and writing instruments are made in France.

Versace Fans will surely love the best website for Versace Bag at versacebag.com.

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